{"id":16510,"date":"2024-07-17T16:50:41","date_gmt":"2024-07-17T14:50:41","guid":{"rendered":"https:\/\/www.arepoquality.eu\/bibliography\/gorton-m-tocco-b-yeh-c-h-hartmann-m-what-determines-consumers-use-of-eco-labels-taking-a-close-look-at-label-trust-ecological-economies-volume-189-november-2021-107173\/"},"modified":"2024-07-17T16:50:59","modified_gmt":"2024-07-17T14:50:59","slug":"gorton-m-tocco-b-yeh-c-h-hartmann-m-what-determines-consumers-use-of-eco-labels-taking-a-close-look-at-label-trust-ecological-economies-volume-189-november-2021-107173","status":"publish","type":"bibliography","link":"https:\/\/www.arepoquality.eu\/es\/bibliography\/gorton-m-tocco-b-yeh-c-h-hartmann-m-what-determines-consumers-use-of-eco-labels-taking-a-close-look-at-label-trust-ecological-economies-volume-189-november-2021-107173\/","title":{"rendered":"Gorton M., Tocco B., Yeh C.-H., Hartmann M., What determines consumers&#8217; use of eco-labels? Taking a close look at label trust, Ecological Economies, Volume 189, November 2021, 107173"},"content":{"rendered":"\n<p>Eco-labels are informational cues that transform credence into quasi-search attributes but their influence on consumer decision making is often disappointing. This paper identifies antecedents of trust in, and use of, eco-labels, validating a theoretical model with data for four publicly managed organic labels (the EU green leaf and three national labels from France, Germany and Serbia). Drawing on a large dataset of European consumers, the analysis reveals that the effect of institutional trust on use of an eco-label is mediated by trust in that eco-label. Trust in an eco-label positively affects use of that eco-label. Knowledge of third-party certification positively affects trust in, and use of, an eco-label. The results suggest that for eco-label managers wishing to increase consumer uptake of their labels, communicating third-party verification as is a critically important informational cue for enhancing consumer trust.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":0,"template":"","category_biblio":[495,496],"class_list":["post-16510","bibliography","type-bibliography","status-publish","hentry","category_biblio-labelling","category_biblio-strength2food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gorton M., Tocco B., Yeh C.-H., Hartmann M., What determines consumers&#039; use of eco-labels? Taking a close look at label trust, Ecological Economies, Volume 189, November 2021, 107173 - AREPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arepoquality.eu\/es\/bibliography\/gorton-m-tocco-b-yeh-c-h-hartmann-m-what-determines-consumers-use-of-eco-labels-taking-a-close-look-at-label-trust-ecological-economies-volume-189-november-2021-107173\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gorton M., Tocco B., Yeh C.-H., Hartmann M., What determines consumers&#039; use of eco-labels? 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