{"id":848,"date":"2013-11-22T13:23:29","date_gmt":"2013-11-22T12:23:29","guid":{"rendered":"http:\/\/252373706c.url-de-test.ws\/arepo\/2013\/11\/22\/la-commission-europeenne-a-presente-un-projet-de-reforme-de-la-politique-de-promotion\/"},"modified":"2021-06-29T10:43:54","modified_gmt":"2021-06-29T08:43:54","slug":"la-commission-europeenne-a-presente-un-projet-de-reforme-de-la-politique-de-promotion","status":"publish","type":"post","link":"https:\/\/www.arepoquality.eu\/fr\/2013\/11\/22\/la-commission-europeenne-a-presente-un-projet-de-reforme-de-la-politique-de-promotion\/","title":{"rendered":"La Commission europ\u00e9enne a pr\u00e9sent\u00e9 un projet de r\u00e9forme de la politique de promotion"},"content":{"rendered":"<p>Le 21 Novembre 2013, la Commission europ\u00e9enne a pr\u00e9sent\u00e9&nbsp;un projet de <strong>r\u00e9forme de la politique d&rsquo;information et de promotion des produits agricoles et alimentaires europ\u00e9ens<\/strong>, qui sera maintenant transmise au Parlement europ\u00e9en et au Conseil.<\/p>\n<p>L\u2019objectif principal de la r\u00e9forme est la mise en place d\u2019une strat\u00e9gie globale de promotion, qui permettra de mieux cibler les actions de promotion et de renforcer la comp\u00e9titivit\u00e9 de l&rsquo;agriculture europ\u00e9enne. A cette fin, on pr\u00e9voit une augmentation significative des aides europ\u00e9ennes destin\u00e9es aux actions d&rsquo;information et de promotion, qui devraient passer progressivement de 61 millions d&rsquo;euros dans le budget 2013 \u00e0 <strong>200 millions d&rsquo;euros en 2020<\/strong>.<\/p>\n<p>En particulier, la r\u00e9forme mire \u00e0 augmenter les programmes visant les <strong>pays-tiers<\/strong> et les <strong>programmes multi<\/strong> via un taux de cofinancement plus \u00e9lev\u00e9 (60%) pour ces deux cat\u00e9gories.<\/p>\n<p>Par rapport au march\u00e9 int\u00e9rieur, la principale priorit\u00e9 c\u2019est de combler le faible niveau de <strong>connaissance des consommateurs <\/strong>sur les m\u00e9rites des produits agricoles europ\u00e9ens en g\u00e9n\u00e9ral et les produits reconnus par les <strong>syst\u00e8mes europ\u00e9ens de qualit\u00e9<\/strong> en particulier.<\/p>\n<p>Entre les nouveaut\u00e9s principales de cette r\u00e9forme, il faut souligner la possibilit\u00e9 encadr\u00e9e de <strong>mention de l&rsquo;origine et des marques<\/strong> des produits, un \u00e9largissement des b\u00e9n\u00e9ficiaires aux <strong>organisations de producteurs<\/strong> et aussi un \u00e9largissement des produits \u00e9ligibles notamment aux <strong>produits agro-alimentaires transform\u00e9s<\/strong> \u00e9ligibles aux syst\u00e8mes europ\u00e9ens de qualit\u00e9 comme par exemple les p\u00e2tes alimentaires.<\/p>\n<p><strong>Pour de plus amples informations, voir le site:<\/strong><\/p>\n<p><a href=\"http:\/\/ec.europa.eu\/agriculture\/promotion\/policy\/legislative-proposal\/index_fr.htm\">http:\/\/ec.europa.eu\/agriculture\/promotion\/policy\/legislative-proposal\/index_fr.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 21 Novembre 2013, la Commission europ\u00e9enne a pr\u00e9sent\u00e9&nbsp;un projet de r\u00e9forme de la politique d&rsquo;information et de promotion des produits agricoles et alimentaires europ\u00e9ens, qui sera maintenant transmise au Parlement europ\u00e9en et au Conseil. L\u2019objectif principal de la r\u00e9forme est la mise en place d\u2019une strat\u00e9gie globale de promotion, qui permettra de mieux cibler [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[],"class_list":["post-848","post","type-post","status-publish","format-standard","hentry","category-politique-de-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Commission europ\u00e9enne a pr\u00e9sent\u00e9 un projet de r\u00e9forme de la politique de promotion - AREPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arepoquality.eu\/fr\/2013\/11\/22\/la-commission-europeenne-a-presente-un-projet-de-reforme-de-la-politique-de-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Commission europ\u00e9enne a pr\u00e9sent\u00e9 un projet de r\u00e9forme de la politique de promotion - AREPO\" \/>\n<meta property=\"og:description\" content=\"Le 21 Novembre 2013, la Commission europ\u00e9enne a pr\u00e9sent\u00e9&nbsp;un projet de r\u00e9forme de la politique d&rsquo;information et de promotion des produits agricoles et alimentaires europ\u00e9ens, qui sera maintenant transmise au Parlement europ\u00e9en et au Conseil. 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