{"id":4617,"date":"2021-08-19T16:39:15","date_gmt":"2021-08-19T14:39:15","guid":{"rendered":"http:\/\/252373706c.url-de-test.ws\/arepo\/bibliography\/corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3\/"},"modified":"2021-12-02T17:08:30","modified_gmt":"2021-12-02T16:08:30","slug":"corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3","status":"publish","type":"bibliography","link":"https:\/\/www.arepoquality.eu\/it\/bibliography\/corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3\/","title":{"rendered":"Corth\u00e9sy N., Country name designation and international IP protection of national competitive identities, Journal of Intellectual Property Law &#038; Practice, Volume 16, Issue 4-5, April-May 2021, Pages 357\u2013367"},"content":{"rendered":"\n<p>Country names are incomparable value creators, synonymous with a State\u2019s national competitive identity, and deserve sui generis protection. Three broad approaches to amplifying protection of country names against misuse and free riding in international commerce have emerged. First, the \u2018Swissness\u2019 model, which is a national statutory framework for the protection of the appellation \u2018Swiss\u2019. It is characterized by co-branding regulations,<a href=\"javascript:;\"><sup>1<\/sup><\/a>&nbsp;and supplementing intellectual property (IP) protection with diplomacy through bilateral and plurilateral trade agreements.  <br>Secondly, French jurisprudence affirmed\u2014in&nbsp;<em>France Atout v France.com<\/em>\u2014that the appellation \u2018France\u2019 constitutes for the French government a reference to its economic, geographic, historic, political and cultural identity, and is understood by the public as signifying goods and services made in France. Thirdly, the multilateral approach, whereby the World Intellectual Property Organization (WIPO) Standing Committee on the Law of Trademarks, Industrial Designs and Geographical Indications (SCT) mechanism is being used to sift through divergent views of member states on protection of country names and coalesce recommendations into a norm setting instrument, has made some incremental cede way. The critical question that continues to provoke debate is whether member states should adopt an instrument modifying international IP policy to embrace increased IP protection of country names in keeping with the vicissitudes of modern global trade. The article highlights the recommendations made by the international community on this issue. A new IP classification, \u2018country name designation\u2019, is considered to encompass the extended function of country names as well as the author\u2019s proposal for the creation of a sui generis multilateral IP framework. Exceptions and limitation to the scope of protection are also explored.<\/p>\n","protected":false},"featured_media":0,"template":"","category_biblio":[56,177,283],"class_list":["post-4617","bibliography","type-bibliography","status-publish","hentry","category_biblio-geographical-indications-it","category_biblio-intellectual-property-it","category_biblio-international-trade-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corth\u00e9sy N., Country name designation and international IP protection of national competitive identities, Journal of Intellectual Property Law &amp; Practice, Volume 16, Issue 4-5, April-May 2021, Pages 357\u2013367 - AREPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arepoquality.eu\/it\/bibliography\/corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corth\u00e9sy N., Country name designation and international IP protection of national competitive identities, Journal of Intellectual Property Law &amp; Practice, Volume 16, Issue 4-5, April-May 2021, Pages 357\u2013367 - AREPO\" \/>\n<meta property=\"og:description\" content=\"Country names are incomparable value creators, synonymous with a State\u2019s national competitive identity, and deserve sui generis protection. Three broad approaches to amplifying protection of country names against misuse and free riding in international commerce have emerged. First, the \u2018Swissness\u2019 model, which is a national statutory framework for the protection of the appellation \u2018Swiss\u2019. It [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arepoquality.eu\/it\/bibliography\/corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3\/\" \/>\n<meta property=\"og:site_name\" content=\"AREPO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/arepoquality\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-02T16:08:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@arepoquality_eu\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arepoquality.eu\\\/it\\\/bibliography\\\/corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3\\\/\",\"url\":\"https:\\\/\\\/www.arepoquality.eu\\\/it\\\/bibliography\\\/corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3\\\/\",\"name\":\"Corth\u00e9sy N., Country name designation and international IP protection of national competitive identities, Journal of Intellectual Property Law & Practice, Volume 16, Issue 4-5, April-May 2021, Pages 357\u2013367 - AREPO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arepoquality.eu\\\/#website\"},\"datePublished\":\"2021-08-19T14:39:15+00:00\",\"dateModified\":\"2021-12-02T16:08:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.arepoquality.eu\\\/it\\\/bibliography\\\/corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.arepoquality.eu\\\/it\\\/bibliography\\\/corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.arepoquality.eu\\\/it\\\/bibliography\\\/corthesy-n-country-name-designation-and-international-ip-protection-of-national-competitive-identities-journal-of-intellectual-property-law-practice-volume-16-issue-4-5-april-may-2021-pages-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.arepoquality.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Corth\u00e9sy N., Country name designation and international IP protection of national competitive identities, Journal of Intellectual Property Law &#038; 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