The Interreg Sudoe AGROSMARTglobal project has identified the need to strengthen the protection of agricultural and agri-food products with Geographical Indications (GIs) on the Internet.
GIs play an important role in terms of exports for EU countries and are particularly affected by counterfeiting and cybersquatting because of their reputation and attractiveness, which are attracting growing interest from third parties.
Thus, professionals who are legitimate holders of geographical indications must develop a comprehensive, prudent and exhaustive defence strategy, in order to take advantage of the undeniable benefits of an Internet presence, while minimising the risks of infringements, which are often complex to contain.
It is in this context that AREPO has decided to draw up a practical guide for GI producer groups and their members, aimed at providing them with deciphered and clarified information on the functioning of the Internet in terms of intellectual property law and to present the concrete steps to be taken to effectively protect their GI from infringement on the Internet.
The guide focuses more particularly on the procedures applicable to France, with highlights on the specific cases of Spain and Portugal. It is nevertheless relevant for all producer groups in the EU, given the similarities in the approaches and procedures of European countries in this area.
The guide can be downloaded below in English, French, Spanish and Portuguese.